Pay per clik advertisement

Pay per click (PPC) is an Internet advertising model used on search engines, advertising networks, and content websites, such as blogs, where advertisers only pay when a user actually clicks on an advertisement to visit the advertisers' website. With search engines, advertisers typically bid on keyword phrases relevant to their target market. When a user types a keyword query matching an advertiser's keyword list, or views a webpage with relevant content, the advertisements may be displayed. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above the "natural" or organic results on search engine results pages, or anywhere a webmaster or blogger chooses on a content page. Content websites commonly charge a fixed price for a click rather than use a bidding mechanism. Although many PPC providers exist, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the largest network operators as of 2007. Minimum prices per click, often referred to as costs per click (CPC), vary depending on the search engine and the level of competition for a particular phrase or keyword list—with some CPCs as low as US$0.01. Very popular search terms can cost much more on popular search engines. The PPC advertising model is open to abuse through click fraud, although Google and other search engines have implemented automated systems to guard against abusive clicks by competitors or corrupt webmasters.

Myths about account planning

List of the planning strategy. Taken from an article by George Creel which appeared in Advertising Age on September 16, 1991.

• 1) Account planning is the solution to the advertising industry's malaise. (While account planning can strengthen an agency's creative product, no one discipline can solve all of the problems of an agency.)
• 2) Account planning leads to breakthrough creative. (Account planning does provide the background and consumer research to develop creative work, but breakthrough creative is a result of a superior creative staff.)
• 3) Account Planning is the key to winning the new-business pitch. (Pitching is a "team sport" that requires all of the departments of an agency to work together.)
• 4) There is a process for account planning. (There are numerous ways to execute proper account planning; Intuitive skills, a passion for advertising, and personal involvement are all essential and are a good place to start.)
• 5) Account planning is a continuous process. (Advertising is expensive!)
• 6) Account planning is new name for research, qualitative or otherwise. (Research is only one of the tools that account planners use to discover insightful information.)
• 7) Account planning and research departments can coexist. (Each department must have a clear definition of its role and must know who is in charge of whom.)
• 8) Clients like account planning. (They LOVE it - if it is free).
• 9) Account planning is the role of the account planner. (Good solutions can come from anywhere or anyone.)
• 10) Account planning is glamorous. (It is fun as well, if you have the passion to fight for your beliefs.)
• 11) Account planners sit in the room while the ads are made. (The account planner must articulate strategy to the creative team before the ad is created.)
• 12) Good account planners are hard to find. (Account planners can come from all backgrounds and disciplines.)
• 13) The best account planners are English. (No particular culture. race, religion, sex. or national origin is better at account planning than another.)

Grey Goose Vodka L'Orange

Dash of cranberry juice, a squeeze of lime, garnish with lime peel.