Advertising Age (or AdAge) is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930. Today, its content appears in a print weekly distributed around the world and on many electronic platforms, including:
1. AdAge.com daily e-mail newsletters called
2. Ad Age Daily Ad Age's Mediaworks and
3. Ad Age Digital; weekly newsletters such as Madison & Vine (about branded entertainment) and
4. Ad Age China; podcasts called Why It Matters and various videos.
AdAge.com also features a bookstore and a number of blogs, some created by the publication's editorial team, others, such as Small Agency Diary are created by members of the Ad Age community. Among its notable columnists is
Simon Dumenco as the "Media Guy".
AdAge's parent company also publishes a monthly magazine called Creativity, about the creative process, which has its own website
1. Adcritic.com featuring what its editors believe to be the best video, print and interactive ads.
The editorial component of AdAge is based in New York City. Its parent company, Detroit-based Crain Communications, is a privately held publishing company with more than 30 magazines, including:
TelevisionWeek
Creativity
Crain's New York Business
Crain's Chicago Business
Crain's Detroit Business
Crain's Cleveland Business
Automotive News.
The corporate and circulation component of TelevisionWeek, as with all of the Crain publications, is based at Crain's headquarters in Downtown Detroit.
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Sunday, August 24, 2008
Advertising Age
Advertising Age (or AdAge) is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930. Today, its content appears in a print weekly distributed around the world and on many electronic platforms, including:
1. AdAge.com daily e-mail newsletters called
2. Ad Age Daily Ad Age's Mediaworks and
3. Ad Age Digital; weekly newsletters such as Madison & Vine (about branded entertainment) and
4. Ad Age China; podcasts called Why It Matters and various videos.
AdAge.com also features a bookstore and a number of blogs, some created by the publication's editorial team, others, such as Small Agency Diary are created by members of the Ad Age community. Among its notable columnists is
Simon Dumenco as the "Media Guy".
AdAge's parent company also publishes a monthly magazine called Creativity, about the creative process, which has its own website
1. Adcritic.com featuring what its editors believe to be the best video, print and interactive ads.
The editorial component of AdAge is based in New York City. Its parent company, Detroit-based Crain Communications, is a privately held publishing company with more than 30 magazines, including:
TelevisionWeek
Creativity
Crain's New York Business
Crain's Chicago Business
Crain's Detroit Business
Crain's Cleveland Business
Automotive News.
The corporate and circulation component of TelevisionWeek, as with all of the Crain publications, is based at Crain's headquarters in Downtown Detroit.
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