Posters, in the form of placards and posted bills, have been used since earliest times, primarily for advertising and announcements, textual posters, posters, printing techniques, production and printing, including notably the technique lithography. The invention of lithography was soon followed by chromolithography, which allowed for mass editions of posters illustrated in vibrant colors to be printed.
Wednesday, March 11, 2009
Marketing Campaign
Marketing Campaign, strategy adopted by a business organization to promote a product or range of products over a period of time.
Some products are supported by a long-term marketing campaign.
Others, such as new products just launched, are supported by an intensive marketing campaign.
Large firms may use an advertising agency to coordinate the campaign, which generally makes use of a variety of marketing techniques.
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