Communication design is a mixed discipline between design and information-development which is concerned with how media intermission such as printed, crafted, electronic media or presentations communicate with people. A communication design approach is not only concerned with developing the message aside from the aesthetics in media, but also with creating new media channels to ensure the message reaches the target audience. Communication design seeks to attract, inspire, create desires and motivate the people to respond to messages, with a view to making a favorable impact to the bottom line of the commissioning body, which can be either to build a brand, move sales, or for humanitarian purposes. Its process involves strategic business thinking, utilizing market research, creativity, and problem-solving.
The term communication design is often used interchangeably with visual communication and more specifically graphic design, but has an alternate broader meaning that includes auditory, vocal, touch, smell and visual communication.
Examples of Communication Design include:
1. information architecture
2. editing
3. typography
4. illustration
5. web design
6. animation
7. advertising
8. ambient media
9. visual identity design
10. performing arts
copywriting and professional writing skills applied in the creative industries.
- Advertisement of Victoria's Secret. Advertisement is a type of communication design.(photo)
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